Why We Created Group Practice Con — GPC 2026

For years, I've had the same conversation with group practice owners, consultants, and vendors in the private practice world.

"We really need a business-focused conference for group practice owners."

Not a conference for people wondering if they should start a private practice someday.

Not a conference where the business track is tucked between clinical sessions.

A conference specifically for the owners who are already in it. The ones building teams, managing payroll, thinking about clinician retention, trying to grow profitably, and asking bigger questions about leadership, marketing, operations, and what comes next.

For a long time, that idea stayed exactly where many good ideas stay: in conversations over coffee, in between sessions at other events, and in the "someone should really do that" category.

And then, at some point, I realized something.

Maybe that someone should be us.

The Long Road to Group Practice Con

I've known Joshua Brummel from TherapyFlow for many years professionally. We've seen each other at conferences, shared conversations between sessions, and talked offline about what we were seeing in the private practice space.

Both GreenOak Accounting and TherapyFlow have been serving practice owners for many years, and in this industry, that matters. Private practice owners have seen a lot of vendors come and go. I tend to be pretty cautious before going deeper with a potential partner because I want to see who is truly committed to this space versus who is just doing the rounds this conference season.

TherapyFlow stuck around.

They kept showing up. They kept serving practice owners. And over time, the conversations Joshua and I were having became more specific.

We were both helping our clients grow successful practices. But we both noticed the support available to practices that have already figured out the basics and are working on new challenges wasn’t there. The conference offerings weren’t always matching the complexity of their businesses.

A group practice doing $1 million, $3 million, or $5 million in revenue has very different needs than a brand-new solo practice. The questions are different. The stakes are different. The decisions are different. And those owners deserve a room where the whole conversation is built around them.

Why a Conference?

I love the face-to-face experience conferences create.

I love getting to talk with practice owners in real life. I love meeting people who have listened to the podcast, read the book, or worked with our team. I love seeing existing clients and hearing what's happening in their practices. I love watching someone have an "aha" moment in the middle of a session.

And, if I'm being honest, conferences also completely drain me as an introvert. Both things can be true.

There is something special about being in a room with people who understand what you're building. Group practice ownership can feel lonely, especially as your practice grows. Your friends may not understand payroll stress. Your family may not understand why clinician retention keeps you up at night. Even your clinical peers may not fully understand what it means to lead a larger organization.

That's why in-person connection matters.

Sometimes the most valuable part of an event isn't just what happens on stage. It's the conversation at breakfast with another owner who is facing the same challenge. It's the quick hallway conversation with an expert. It's realizing, "Oh, I'm not the only one dealing with this."

Events Are a Lot of Work

Here's the part most people don't see: events are hard.

They are expensive. They require a lot of planning. And they are not always easy to do profitably. In fact, some of your favorite conferences may be barely breaking even.

That's one reason there are fewer events than many of us would like.

But I kept coming back to the same thought: group practice owners need this conversation. They need a room where the sessions are focused on the real challenges of scaling a therapy practice: leadership, clinician retention, marketing systems, financial habits, operations, revenue growth, and building something sustainable beyond the owner.

So we decided to build it.

Who Group Practice Con Is For

Group Practice Con — GPC 2026 — is designed for mental health group practice owners who are actively scaling. It's especially for owners at or near seven figures who are asking, "What's next?" The event is built for practice owners who want to add another $1 million in revenue, break through a revenue ceiling, or surround themselves with ambitious peers building at the same level.

This is a working event, not just a listening event. Attendees are encouraged to bring their biggest challenges, business goals, and even spend some time with our speakers during our round tables. The event offers real-time strategy, not vague inspiration. (GroupPracticeCon.com)

And yes, many practice owners are bringing their COO, Practice Manager, Clinical Director, or another key leader. I love that because the larger your practice becomes, the more important it is that leadership doesn't rest entirely on one person's shoulders.

Don't have a COO yet? No worries. You still belong in the room if you're building toward that next level and want to understand what it takes to get there.

Join Us in Chicago, September 9–11

GreenOak Accounting is co-hosting Group Practice Con — GPC 26 — with TherapyFlow, September 9–11 in Chicago.

We'll be talking about the topics growing practices are actually facing: retention, culture, leadership, marketing, profitability, revenue diversification, and sustainable scale.

I'll be presenting Million Dollar Financial Habits: The Financial Behaviors of Top-Performing Practice Owners, where I'll share patterns we've seen from working with thousands of private practices.

Because every practice deserves to be profitable.

And growing practice owners deserve a space where the conversation matches the size, complexity, and opportunity of what they're building.

Register for GPC 26 here: https://grouppracticecon.com/#gpc-tickets

---

This article is designed to provide information only and should not be considered legal or tax advice. Because of the complexity of the law and the variables in your own personal tax situation, you can’t rely on our advice specifically related to your unique circumstances. In order to get the best tax savings and legal advice available to you, you should consult with your own accountant, attorney, or advisor regarding your particular facts and circumstances.

GreenOak Accounting specializes in working with private practice owners across the United States. For more information on our services, visit our website.

---

subscribe here for weekly updates!