What if we told you that building a profitable practice doesn’t start with spreadsheets, EHRs, or finding the perfect office space—but with a calculator, a little visioning, and some strategic reverse engineering? No, it’s not magic. It’s just math. Too many therapists build their practices by accident. They start solo. Cash pay practice owners pick a rate based on what feels “reasonable”. Some will say yes to every expense that comes their way in the name of “you have to spe

When I sat down to write Profit First for Therapists  nearly four years ago, I had no idea what was coming. I certainly didn’t have a crystal ball. I just knew one thing for sure: therapists needed a system. A system that put their financial well-being at the center. A system that was simple enough to start with, strong enough to sustain growth, and wise enough to weather the storms of private practice. Now, here we are— 14,000+ copies sold  and two years into publication —an

As we celebrate the first anniversary of my book's release, I'm thrilled to take you behind the scenes of the self-publishing journey...

Over the last year, we’ve seen a return to pre-Covid dips and lulls in the therapy industry. If you started your practice after 2020...

Have you ever heard of Profit First? It's a financial framework that can help you achieve financial freedom by making profit a priority...