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      <image:title>Blog - Why We Created Group Practice Con — GPC 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why We Created Group Practice Con — GPC 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why We Created Group Practice Con — GPC 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why We Created Group Practice Con — GPC 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Growing a Group Practice Gets Harder After Your First Million - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Growing a Group Practice Gets Harder After Your First Million - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Growing a Group Practice Gets Harder After Your First Million - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greenoakaccounting.com/post/2026taxchanges</loc>
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    <lastmod>2026-05-27</lastmod>
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      <image:title>Blog - 5 Tax Changes for 2026 That Private Practice Owners Need to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Tax Changes for 2026 That Private Practice Owners Need to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Tax Changes for 2026 That Private Practice Owners Need to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Tax Changes for 2026 That Private Practice Owners Need to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greenoakaccounting.com/post/tiny-tweaks-big-impact-financial-tune-ups-for-your-practice-in-2026</loc>
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    <lastmod>2026-06-02</lastmod>
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      <image:title>Blog - Tiny Tweaks, Big Impact: Financial Tune-Ups for Your Practice in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tiny Tweaks, Big Impact: Financial Tune-Ups for Your Practice in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tiny Tweaks, Big Impact: Financial Tune-Ups for Your Practice in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greenoakaccounting.com/post/maximizing-your-space-how-to-make-physical-therapy-clinic-real-estate-work-for-your-bottom-line</loc>
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    <lastmod>2026-06-02</lastmod>
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      <image:title>Blog - Maximizing Your Space: How to Make Physical Therapy Clinic Real Estate Work for Your Bottom Line - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Maximizing Your Space: How to Make Physical Therapy Clinic Real Estate Work for Your Bottom Line</image:title>
      <image:caption>Here’s a simple but powerful metric: Aim for close to 10% of your square footage in visits per week. Example: If you have 2,500 square feet, your goal should be around 250 visits per week. If you’re well below that, you may be underutilizing your space or paying for more than you need. If you’re regularly exceeding it, it may be time to expand (or raise your rates!).</image:caption>
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      <image:title>Blog - Maximizing Your Space: How to Make Physical Therapy Clinic Real Estate Work for Your Bottom Line - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Maximizing Your Space: How to Make Physical Therapy Clinic Real Estate Work for Your Bottom Line - Why You Need More Than Compliance—You Need a Financial Partner</image:title>
      <image:caption>Having strong financials is about so much more than just compliance or filing taxes. At GreenOak Accounting, we help practice owners run the numbers for big, strategic decisions—like new leases, expansions, and renovations—every single day. We know the industry benchmarks. We’ve seen what works (and what creates financial headaches). And we partner with you to build a clear, confident financial plan that lets you grow on purpose—not just hope for the best. The right financial partner helps you see risks, plan for the unexpected, and find the smartest path to profitability. Whether you’re evaluating a new space, renegotiating a lease, or planning your next big step, having a financial expert in your corner can save you from expensive mistakes—and help you make the most of every opportunity.</image:caption>
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    <lastmod>2026-06-02</lastmod>
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      <image:title>Blog - How to Run the Math on Office Space for Mental Health Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/cc1b50f7-3987-403c-8e72-73c13c9d067f/Planning.jpeg</image:loc>
      <image:title>Blog - How to Run the Math on Office Space for Mental Health Practices - Ask yourself: What are your planned open hours? (e.g., 8am–9pm weekdays + weekends?) How many therapists will share each room, and what are their typical schedules? How many “prime time” vs. “off-peak” hours will realistically be filled?</image:title>
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      <image:title>Blog - How to Run the Math on Office Space for Mental Health Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/f67d0e4e-1142-477b-960a-b540368fb6a3/Modern+Office+Space.jpeg</image:loc>
      <image:title>Blog - How to Run the Math on Office Space for Mental Health Practices - Why Work With GreenOak?</image:title>
      <image:caption>We help private practices across the country run the numbers, avoid expensive missteps, and build a space strategy that works for their business. Space isn’t just about compliance or comfort—it’s a foundation for everything else your practice can achieve. A great financial partner helps you analyze, forecast, and plan for sustainable growth, every step of the way. Thinking about a new space, expansion, or renegotiating your lease? GreenOak Accounting can help you get the math right—so you get the best out of every square foot (and every dollar spent). For more information on partnering with GreenOak schedule a free consultation.</image:caption>
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    <lastmod>2026-06-02</lastmod>
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      <image:title>Blog - Why Every Private Practice Needs HR (and What HR Doesn’t Do) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Why Every Private Practice Needs HR (and What HR Doesn’t Do)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/a8b9e821-32d9-4be4-8b39-ca593d3e0dc1/Lady+Justice.jpeg</image:loc>
      <image:title>Blog - Why Every Private Practice Needs HR (and What HR Doesn’t Do) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.greenoakaccounting.com/post/spooky-scams</loc>
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    <lastmod>2026-06-02</lastmod>
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      <image:title>Blog - Spooky Scams and Scare Tactics: How Practice Owners Can Avoid Getting Tricked Out of Their Hard-Earned Profits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/c1202b0f-b229-49a1-8e31-575e1837973f/Scared+Emoji.jpeg</image:loc>
      <image:title>Blog - Spooky Scams and Scare Tactics: How Practice Owners Can Avoid Getting Tricked Out of Their Hard-Earned Profits - Picture this: It’s a typical Thursday afternoon, and your inbox dings with an innocent-looking request. An employee wants to update their direct deposit information. No big deal, right? But wait... A client of ours recently found themselves in a nightmare scenario when a scammer disguised as an employee submitted a form to change direct deposit info. Two paychecks went straight into the scammer’s hands, and the real employee still had to be paid. Ouch! The result? The practice owner was out $8,000—and left with a seriously bad case of financial whiplash.</image:title>
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      <image:title>Blog - Spooky Scams and Scare Tactics: How Practice Owners Can Avoid Getting Tricked Out of Their Hard-Earned Profits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/d3033744-4c44-4e02-b309-3b836a53f51c/Man+in+suit.webp</image:loc>
      <image:title>Blog - Spooky Scams and Scare Tactics: How Practice Owners Can Avoid Getting Tricked Out of Their Hard-Earned Profits - Some classic scenarios: You get a call saying your electricity, water, or website will be shut off due to a “late payment.” Pay now, or the consequences will be dire! Someone threatens your business license, demanding payment for “overdue taxes” or “registration fees.” They try to sell you official compliance posters, business grants, or trademark renewals you never asked for—always for a fee. Sometimes, a “tech company” claims your domain or website will disappear if you don’t cough up a payment right now. The unifying theme? They all want you scared and rushed—so you won’t stop to think.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/pt-5stages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779384236565-C17FGQ79E8S820OVSOO2/The+Journey.jpeg</image:loc>
      <image:title>Blog - The 5 Stages of Growth for Physical Therapy Practices: A Financial Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/0d794ef2-9f2a-4ba0-a9b7-f75c3eb2f4a4/Brainstorm+Session.webp</image:loc>
      <image:title>Blog - The 5 Stages of Growth for Physical Therapy Practices: A Financial Guide - Financial focus:</image:title>
      <image:caption>Now’s the time to get a grip on your real profit margins and prepare for your first hires. Understanding what you actually make after expenses will help you decide when and how to bring on admin help, a biller, or even another clinician. If you’re thinking of hiring, be sure to build in a buffer of at least 2–6 weeks’ worth of payroll for each new team member before they start. This helps you avoid cash flow stress while your new hire ramps up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/256310c0-799b-4508-95a3-179c5c52cc55/Dollar+Bill+Art.jpeg</image:loc>
      <image:title>Blog - The 5 Stages of Growth for Physical Therapy Practices: A Financial Guide - Your practice is growing into a true organization. You’re hiring, building systems, and possibly adding locations or specialties. Growth is exciting—but it also adds complexity and risk.</image:title>
      <image:caption>Financial focus: As you scale—maybe by opening another location or expanding your team—you need to plan carefully for how you’ll pay for that growth. Running the numbers is essential before taking on a new lease, hiring more staff, or expanding services. Strong financial controls will protect your margins as your business gets bigger and busier. Smart scaling strategies: Create a clear budget for any new location or big investment so you know what it will really cost (and how you’ll fund it) Track KPIs like cost per hire, profit per clinician, and retention rates to spot opportunities or issues early Establish strong financial controls: who approves spending, who manages payroll, and how often you review the numbers When it comes to offering benefits, proceed carefully! It often makes sense to add benefits at this stage, but do it intentionally—not just because a team member requests it. Benefits can be a great tool for retention, but the costs add up quickly. Always run the numbers before making any new commitment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/d3033744-4c44-4e02-b309-3b836a53f51c/Man+in+suit.webp</image:loc>
      <image:title>Blog - The 5 Stages of Growth for Physical Therapy Practices: A Financial Guide - Some classic scenarios: You get a call saying your electricity, water, or website will be shut off due to a “late payment.” Pay now, or the consequences will be dire! Someone threatens your business license, demanding payment for “overdue taxes” or “registration fees.” They try to sell you official compliance posters, business grants, or trademark renewals you never asked for—always for a fee. Sometimes, a “tech company” claims your domain or website will disappear if you don’t cough up a payment right now. The unifying theme? They all want you scared and rushed—so you won’t stop to think.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/8fe7fb1e-474d-4cc1-acce-a29c88918d88/You+didn%27t+come+this+far+to+only+come+this+far.webp</image:loc>
      <image:title>Blog - The 5 Stages of Growth for Physical Therapy Practices: A Financial Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/understandingfinancialreports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779385619643-B40SCKRIF9I7EKV5PEP0/Financial+Reports.jpeg</image:loc>
      <image:title>Blog - Understanding Your Physical Therapy Financial Reports: The Key to a Profitable PT Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/a20255b8-6e05-4e84-9606-673b43905c42/Computer+Communication.webp</image:loc>
      <image:title>Blog - Understanding Your Physical Therapy Financial Reports: The Key to a Profitable PT Practice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/timevsmoneydebt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779386199037-5K0U9VOP1Q9NLH0C1E8D/Start+Ups+Graphic.jpeg</image:loc>
      <image:title>Blog - The Real Cost of Startup: Time Debt vs. Money Debt in Early PT Group Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/41afab3e-a4cd-4f9d-8177-d93703dfd32e/Work+Desk.jpeg</image:loc>
      <image:title>Blog - The Real Cost of Startup: Time Debt vs. Money Debt in Early PT Group Growth - In the first two years, you’re wearing every hat. Credentialing? That’s you. Billing? You again. Intake, marketing, social media, cleaning the clinic at night, tracking expenses, managing payroll, writing policies, and answering the phones? All you. These are things you can’t keep doing forever, but you have to do them at the start. This “sweat equity” is what gets a PT group off the ground and builds trust, relationships, and momentum. The financial upside? You’re keeping costs low, building word-of-mouth, and pushing more of every dollar down to the bottom line. That’s why it’s possible (for some) to keep 20–25% margins, even in the grind phase.</image:title>
      <image:caption>What might unscalable foundations look like?  Handwritten notes to every patient and their PCP at discharge 6am–5pm treatment days, with paperwork and business work done at night or on the weekend Personally calling every new patient to welcome them Following up on every insurance hiccup or denied claim yourself because there’s no one else to do it Creating your own tracking spreadsheets for credentialing, scheduling, or collections</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/3eda6c8a-007c-4aed-8929-4ebb94d0ea88/%24100+bill.webp</image:loc>
      <image:title>Blog - The Real Cost of Startup: Time Debt vs. Money Debt in Early PT Group Growth - Money debt is borrowing cash—through loans, lines of credit, credit cards, or even from family—to pay for growth, payroll, marketing, or a new location. It’s riskier, but can help you accelerate faster if you’re disciplined. Money debt gets paid back with interest (or with family expectations)—so every dollar borrowed means you need to generate even more profit in the future. Used wisely, money debt lets you build systems, hire help sooner, or invest in marketing while you’re still small. Used carelessly, it can create a cash crunch or high stress if profit lags behind your loan payments. It’s important to remember: Paying back money debt will mean less take-home pay for you in the future. Even if your business is thriving, a chunk of your profit will go to repaying loans before it lands in your bank account.</image:title>
      <image:caption>Financial takeaway: Money debt can buy you time, help you scale faster, or cover costs when cash is tight. But the interest is real, and the pressure is higher. Make sure you’re investing borrowed money in things that will pay you back—and be prepared for the future tradeoff in your owner compensation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/a4f01332-c2f1-447a-bb8b-225e74d046db/View+Finder.webp</image:loc>
      <image:title>Blog - The Real Cost of Startup: Time Debt vs. Money Debt in Early PT Group Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/reverse-engineering-your-practice-start-with-the-end-in-mind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779386734162-XKXGJAW5BQK92EH43OTH/Calculator.jpeg</image:loc>
      <image:title>Blog - Reverse Engineering Your Practice: Start With the End in Mind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/b45d68a4-1524-4c4f-9c74-f231f7d365f3/Profit+First+Plan.webp</image:loc>
      <image:title>Blog - Reverse Engineering Your Practice: Start With the End in Mind</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/0146352b-bb4a-47ac-9600-7c9000f9a2b8/Profit+First+Book.png</image:loc>
      <image:title>Blog - Reverse Engineering Your Practice: Start With the End in Mind -  Grab your copy of Profit First for Therapists AND the Profit First for Therapists Official Workbook. In the books, I dive deep into the Profit First system and exactly how it can work in your private practice. The workbook is packed with exercises, calculators, templates, and step-by-step guidance to help you implement Profit First with ease. It’s the next best thing to having a CFO in your back pocket.</image:title>
      <image:caption>Final Thoughts You don’t need a crystal ball to create a profitable practice. You just need a clear goal—and a plan to get there. Start with the end in mind. Reverse engineer your business. Pay yourself first. And watch how much more clarity and confidence you have as a practice owner. You've got this. And we’re cheering you on every step of the way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/understanding-estimated-taxes-for-private-practice-owners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/c1202b0f-b229-49a1-8e31-575e1837973f/Scared+Emoji.jpeg</image:loc>
      <image:title>Blog - Understanding Estimated Taxes for Private Practice Owners</image:title>
      <image:caption>1. Your Profit Changed If your practice grew (yay!) or had a slow season (also okay), your income—and therefore your taxes—will change. 2. You Hired or Lost Team Members Hiring a team, losing a clinician, adding billers or admin staff… all of these affect your bottom line, and therefore your tax liability. 3. You Made Large Business Investments Did you sign a lease on a new office, invest in a new coaching program, or pay for a big rebrand? These expenses might reduce your taxable income—meaning your estimated payments were too high. 4. Life Happened Maybe you had a baby, bought a house, started another business, or your partner changed jobs. Personal changes can have just as much tax impact as business changes.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/b4698582-bd45-4f07-8cdf-4c36c2f854f7/A+change+is+around+the+corner.webp</image:loc>
      <image:title>Blog - Understanding Estimated Taxes for Private Practice Owners</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/what-is-an-enrolled-agent-and-why-you-re-in-good-hands-if-you-re-working-with-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/45064bac-c6f1-455b-b019-d1461d75981a/IRS+Building.jpeg</image:loc>
      <image:title>Blog - What Is an Enrolled Agent? (And Why You’re in Good Hands If You’re Working With One)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/d59156fc-8e11-4695-8474-ce3687647e2a/Tax+Return.webp</image:loc>
      <image:title>Blog - What Is an Enrolled Agent? (And Why You’re in Good Hands If You’re Working With One)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/what-private-practice-owners-need-to-know-about-the-new-2025-tax-law-changes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779473486494-KF2FZ950W52LJNZM27XW/Capitol+Building.jpeg</image:loc>
      <image:title>Blog - What Private Practice Owners Need to Know About the New 2025 Tax Law Changes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/growth-goals-vs-reality-why-you-might-need-to-hire-more-than-you-think</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/69c4f7e7-c8d5-4dce-86ab-6ef2ccba0460/I+Quit.webp</image:loc>
      <image:title>Blog - Growth Goals vs. Reality: Why You Might Need to Hire More Than You Think - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/496f2bd4-d058-4ab1-a8d2-1e65390f4d57/Waiting+Sign.webp</image:loc>
      <image:title>Blog - Growth Goals vs. Reality: Why You Might Need to Hire More Than You Think - Hiring Isn’t Just a Numbers Game—It’s a Timing Game Too</image:title>
      <image:caption>Another challenge we see is underestimating the timeline it takes to make a new hire fully productive. If you accept insurance, credentialing alone can take 90+ days—especially if it’s a new clinician or your first time with that payer. Even in private pay practices, building a caseload takes time. It typically takes at least 90 days for a new clinician to get full.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/the-real-cost-of-part-time-clinicians-why-less-isn-t-always-more</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/2f5d98b3-d124-4b9d-bbfc-85045670cf0d/Budget+Planning.webp</image:loc>
      <image:title>Blog - The Real Cost of Part-Time Clinicians: Why Less Isn't Always More -  More Work, Not Less</image:title>
      <image:caption>It’s easy to assume that fewer client hours means less for you to manage. But in reality, part-time clinicians can take more of your time than you realize. With full-time team members, you usually get predictable schedules, more opportunities to delegate, and deeper investment in your systems. With part-time clinicians, you may spend more time: Navigating their limited availability Working around second jobs or other commitments Following up on documentation or client care Answering more questions due to lack of exposure to your processes The mental load can quickly outweigh any benefit of “keeping it light.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/7bef6268-8567-4f32-ba2c-65ed70a345bf/Hopscotch.webp</image:loc>
      <image:title>Blog - The Real Cost of Part-Time Clinicians: Why Less Isn't Always More -  The Breakeven Reality</image:title>
      <image:caption>So, let’s talk numbers. We often get asked: “How many sessions per week does a clinician need to see for this to be financially worthwhile?” Our answer? At least 10 sessions per week. Preferably 15. At 8 sessions/week, most practices are just breaking even. That’s the point where the revenue a clinician brings in equals their share of the overhead. No profit. No wiggle room. Just a neutral balance sheet. But here’s the thing: you didn’t take the risk of starting a group practice to break even. You took on the liability, the admin burden, the responsibility—so it’s only fair that you also receive the reward.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/two-years-of-profit-first-for-therapists-why-it-still-matters-more-than-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/4584ff15-0fa2-4d05-af93-3455bc2c66a4/Profit+First+Book.webp</image:loc>
      <image:title>Blog - Two Years of Profit First for Therapists: Why It Still Matters More Than Ever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/fb672927-7757-48ae-a3fd-40d20ac51509/Confetti.webp</image:loc>
      <image:title>Blog - Two Years of Profit First for Therapists: Why It Still Matters More Than Ever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/when-the-market-feels-shaky-what-practice-owners-need-to-know-about-economic-uncertainty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779812517320-BICBSALVJCVKLH75FC1S/Stock+Market.jpeg</image:loc>
      <image:title>Blog - When the Market Feels Shaky: What Practice Owners Need to Know About Economic Uncertainty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/4a634fa9-4948-44fd-a9d8-85127f81dca2/Groceries.webp</image:loc>
      <image:title>Blog - When the Market Feels Shaky: What Practice Owners Need to Know About Economic Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/82e0815d-6b54-4ba2-a061-a7373925a384/Green+Oak+Consult.webp</image:loc>
      <image:title>Blog - When the Market Feels Shaky: What Practice Owners Need to Know About Economic Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/thinking-about-selling-your-private-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/9642d974-f97c-42e5-93e1-45a4c5602204/Idea+corkboard.webp</image:loc>
      <image:title>Blog - Thinking About Selling Your Private Practice?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/planning-your-hiring-strategy-for-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779813281027-F3HVSNDPPBBB41RY3NIC/Future+Planning.jpeg</image:loc>
      <image:title>Blog - Planning Your Hiring Strategy for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1dea036b-c4d6-43e8-a668-a7e4d6501d72/Post+It+Note+grid.webp</image:loc>
      <image:title>Blog - Planning Your Hiring Strategy for the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/e4b0a005-7188-4c91-a8c1-90a461be4246/Tippy+Cups.webp</image:loc>
      <image:title>Blog - Planning Your Hiring Strategy for the Future - Example Scenarios:</image:title>
      <image:caption>You have great therapists, great systems, and plenty of space—but not enough clients. You have plenty of clients and space, but not enough therapists. You have great therapists and clients, but your systems are broken. In every case, the outcome is the same: struggle. As you plan your hiring strategy, think about how all parts of your practice work together. Strengthening one area while neglecting another won’t get you where you need to go.  Want to avoid the most common hiring mistakes? In my free webinar, I share the 5 most common hiring mistakes group practice owners make and the compensation framework I use to hire profitably. Don’t miss it!  Register here Final Thoughts Building a strong, sustainable practice requires more than just hiring therapists—it’s about creating harmony between your people, systems, and resources. With a clear strategy for budgeting, growth, and attrition, you can set your practice up for long-term success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/why-therapists-choose-you-over-solo-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779814135901-QWT32D3OH7W0LWT9SAOX/Two+Paths.jpeg</image:loc>
      <image:title>Blog - Why Therapists Choose You Over Solo Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/5fcd5bd9-0213-4f46-86b7-ab8eb2be23f8/Business+Owner+Stress.webp</image:loc>
      <image:title>Blog - Why Therapists Choose You Over Solo Practice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/b93bfdbd-4c15-44f8-806a-2c090facefa0/Frustrated+Worker.webp</image:loc>
      <image:title>Blog - Why Therapists Choose You Over Solo Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1ad87b8d-56d9-477e-84b7-50bd41c33d00/Team+Work+Hands+In.webp</image:loc>
      <image:title>Blog - Why Therapists Choose You Over Solo Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/embracing-profit-first-as-a-new-practice-owner-a-step-by-step-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779899154936-134UK26NIVRQN8KNIODN/Building+Blocks.jpeg</image:loc>
      <image:title>Blog - Embracing Profit First as a New Practice Owner: A Step-by-Step Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/6a3c2036-539e-48f7-9c70-561d381e5f6c/Small+Steps+are+Still+Progress.webp</image:loc>
      <image:title>Blog - Embracing Profit First as a New Practice Owner: A Step-by-Step Guide - A Note of Encouragement</image:title>
      <image:caption>In the beginning, it’s normal to feel like you’re barely keeping up. But as your practice grows, so will your financial stability. Profit First helps you build a solid financial foundation so that when you reach milestones like 15 or 20 sessions per week, you’re prepared to: Pay yourself well. Save for taxes. Reinvest in your business confidently. Remember, your practice’s success is a journey. Start where you are, take small steps, and celebrate every win along the way. Profit First ensures your hard work pays off—not just for your clients, but for you too. For more insights and tools to implement Profit First in your therapy practice, check out Profit First for Therapists by Julie Herres.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/the-hidden-danger-of-a-growing-practice-lifestyle-creep</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/a983f44c-8d60-4c61-b5fd-aba5baba75f3/Dollar+Bills.webp</image:loc>
      <image:title>Blog - The Hidden Danger of a Growing Practice: Lifestyle Creep</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779900053436-K7MFO2BH58E9B5JB4671/Lifestyle+Creep.jpeg</image:loc>
      <image:title>Blog - The Hidden Danger of a Growing Practice: Lifestyle Creep</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/contractororemployee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779900412770-7M7D23ZVE5RFA72XOUA7/Office+Meeting.jpeg</image:loc>
      <image:title>Blog - Independent Contractor or Employee? What You Need to Know in Private Practice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/2a76e72a-93be-4042-a424-1c6f61ba3b07/Employee+Entrance.webp</image:loc>
      <image:title>Blog - Independent Contractor or Employee? What You Need to Know in Private Practice - Why Employees Are Often the Better Choice</image:title>
      <image:caption>While hiring contractors might seem simpler, employees offer long-term benefits that can make your practice more successful: Consistency: Employees are more likely to be loyal to your practice and align with its mission. Team Culture: Employees feel more connected, which can lead to better client care. Compliance: You don’t have to worry about audits, misclassification penalties, or legal issues. Plus, having employees gives you more control over schedules, procedures, and the overall direction of your practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/the-therapist-s-guide-to-tax-deductions-maximize-your-savings-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/455088ab-5dca-4dc0-b7ba-a0e5f929f2a5/MFTTC+Tax+Mock+Up.png</image:loc>
      <image:title>Blog - The Therapist’s Guide to Tax Deductions: Maximize Your Savings in 2025!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/what-counts-as-a-business-meal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1779901626980-C9L72216AFRGYYLBP1MC/Business+Lunch.jpeg</image:loc>
      <image:title>Blog - What Counts as a "Business Meal?" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/8c3801f8-ac94-416f-a324-01a94a3ddf90/Business+Lunch.webp</image:loc>
      <image:title>Blog - What Counts as a "Business Meal?" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/why-it-s-so-important-to-ask-tough-questions-about-financial-advice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/35f941c0-560f-4550-8962-2eabad904b60/Wallet+with+Savings.webp</image:loc>
      <image:title>Blog - Why It's So Important to Ask Tough Questions About Financial Advice - As someone who works with therapists in private practice, I’ve seen too many situations where therapists have followed financial advice that wasn't really in their best interest. It’s 2024, and I still can’t believe there are financial planners out there giving advice that benefits them more than their clients. But here we are. Even though I’m an accountant, not a financial planner, I get to see the financial side of many decisions practice owners make. And sadly, I’ve seen my fair share of sketchy financial advice from so-called “experts.”</image:title>
      <image:caption>If you’re working with a financial planner (and you definitely should) or considering one, it’s crucial to ask some tough questions to make sure the advice you’re getting is actually in your best interest. I’ve seen too many therapists end up with complex, expensive products like whole life insurance, cash-balance plans, and annuities. These don’t always make sense for them, but they sure make a lot of money for the advisor. You deserve better than that! Here are some must-ask questions to avoid getting stuck with something that benefits your planner more than it helps you:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/how-to-transition-from-employee-to-solo-practitioner-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/37304731-ee51-49a6-ad75-cb8536125231/WFH+Set+Up.webp</image:loc>
      <image:title>Blog - How to Transition From Employee to Solo Practitioner - Myth # 1: You can start a private practice on a shoestring</image:title>
      <image:caption>Therapy is a relatively low-cost business to start compared to industries like restaurants or retail, but you’ll still need some money to get things off the ground. You’ll have to invest in basics like a website, some software, and probably some legal and tax advice. if you’re not quite ready to drop some cash on these essentials, it might be a good idea to save up first. While starting a practice may not require a ton of money, it’s definitely going to cost you in terms of time and effort. Besides the initial investment, you’ll need to put in work—researching, marketing, networking, and fine-tuning all the details to make your practice run smoothly. Myth # 2: You’ll get to keep your full fee  It can feel like going into private practice is all about cutting out the middleman. I can see how easily you could think that a group practice is just taking a cut of “your” money (see Myth # 1!). Yes, a group practice is keeping a portion of the revenue you generate, that’s how business works. After all, a restaurant keeps most of the money you pay for your dinner, even though your server is collecting the payment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/477e0451-178e-49df-be3a-2217286d810e/Bills+in+Pocket.webp</image:loc>
      <image:title>Blog - How to Transition From Employee to Solo Practitioner - In exchange for the cut kept by the group practice, they will provide important services like scheduling, marketing, billing, and admin support. All that is on top of providing software, supplies and an office where the therapy magic can happen.  In solo practice, you are the middleman. Not literally, but you’ll be handling everything from client inquiries to paperwork and billing. Sure, you’ll probably take home more money at the end of the month, but you’ll also be putting in a lot of unpaid hours. It’s a fair trade-off, but still a trade-off.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/46c69318-9ed7-4c54-a5e8-fbda2b165e1f/Practice+Start+Up.webp</image:loc>
      <image:title>Blog - How to Transition From Employee to Solo Practitioner - Ready to take the leap?</image:title>
      <image:caption>Check out our Money for Therapists: Practice Startup course. It will walk you through all of the must-know information and choices for new private therapy practice owners. In the course you’ll learn about:  How money will flow into your business (e.g. insurance vs. private pay, session rate, and how many sessions you’ll need each week) What to expect in the startup phase of your practice, when it comes to expenses, deductions and more How to make important decisions about tax entities, bank accounts and credit cards How to pay yourself as a business owner and how to correctly save for taxes (without incurring penalties!) Forecasting your practice revenue and take-home pay, and planning for benefits and retirement Building your dream team of advisors — as well as setting things up so you can take vacations and meaningful time off</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/starting-your-own-therapy-practice-here-s-how-to-get-your-finances-right</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/9bdba7b1-f9e9-46db-929c-93edfd8b9cef/Money+Hand+Cuffs.webp</image:loc>
      <image:title>Blog - Starting Your Own Therapy Practice? Here's How to Get Your Finances Right! - Myth # 1: You can start a private practice on a shoestring</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/b2354445-d80a-41ba-81e6-4fbd2d93d790/Bills+in+Wallet.webp</image:loc>
      <image:title>Blog - Starting Your Own Therapy Practice? Here's How to Get Your Finances Right!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/don-t-let-your-business-happen-to-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1780063308412-8FOA3H6EAJZOKUMQMRWJ/Financial+Forecasting.jpeg</image:loc>
      <image:title>Blog - Don't Let Your Business Happen TO You! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1698cefa-2b50-4a17-bd2e-f9f4d1e4381f/What+do+you+mean%3F.webp</image:loc>
      <image:title>Blog - Don't Let Your Business Happen TO You! - So you may be thinking, how do I figure this stuff out if it’s not something I already know?</image:title>
      <image:caption>If you have a good professional working with you, they are more than happy to help you understand these things.  Most times, financial professionals don’t want to assume you don’t know something, because they don’t want to insult you.  So it’s up to you to say, ‘hey, I’m not sure what’s happening with all of this, can you please explain it so that I know how to move forward?’ and they’ll be happy to outline everything for you! You can also find a lot of courses and resources online offering financial and business operations guidance.  Often, these courses are designed specifically for business owners that want to understand on a basic level how their business works from the tax and legal standpoint. This advice just isn’t for a harmonious relationship with your financial professional, it’s primarily for your personal benefit.  If you feel like you’re constantly in the dark about your business operation, you’re going to eventually feel like your practice is running you. It will start feeling like a beast you have no control over. If you’re ready to empower yourself with knowledge to take ownership of your business in a practical way, we have DIY resources available for practice owners!  A great place to start is with one of our free webinars:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/preparing-to-exit-your-practice-what-you-need-to-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1780063907134-LG70C3MGVVX6CFJCCHL7/Exit+Planning.jpeg</image:loc>
      <image:title>Blog - Preparing to Exit Your Practice: What You Need to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/5a603111-6d94-4304-9a28-8371a8e4892b/Check+Marks+and+Xes.webp</image:loc>
      <image:title>Blog - Preparing to Exit Your Practice: What You Need to Know - Multiples depend on several factors, including:</image:title>
      <image:caption>Market Risks: The overall stability and growth potential of the market in which your practice operates can significantly impact its value. Artificial Intelligence: The adoption of AI in healthcare can either enhance your practice's value or pose risks, depending on how integrated and beneficial these technologies are. Health Insurance Companies: Relationships with insurance companies and reimbursement rates can affect profitability and thus the value. If your biggest payer decides to slash rates for telehealth, multiples could be negatively impacted.  Economy: Economic conditions play a crucial role in the valuation process. Specifically interest rates can have a significant impact on multiples, since a higher interest rate means it’s more expensive for a buyer to borrow money to buy your practice.  Key People: The presence of key personnel who are critical to the practice's success can increase value. Conversely, reliance on these individuals can be a risk. Owner Dependence: If the practice heavily depends on the current owner, it may be less attractive to buyers who fear a loss of clientele after the sale. Compliance/Legal: A practice with active issues like an employment lawsuit or under tax audit is more risky and less valuable than a practice with no current disputes. Type of Buyer: Different buyers value practices differently. For instance, a hospital center might pay more than an employee looking to take over.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/207cb233-0941-485a-9856-7d9ebfa42c2d/Exit+Maze.webp</image:loc>
      <image:title>Blog - Preparing to Exit Your Practice: What You Need to Know - It's Never Over Until It's Over</image:title>
      <image:caption>Selling a practice is a complex process with many potential pitfalls along the way. Even after you find a buyer and agree on terms, various factors can still derail the deal. It's essential to remain vigilant and prepared until the sale is finalized. If you're considering exiting your practice, take our quiz to evaluate if your practice is ready to sell: Is Your Practice Ready to Sell?. GreenOak Accounting offers comprehensive exit planning services to help you navigate this journey with confidence. Learn more about our services here: Exit Planning Services. By understanding the value of your practice and knowing what to expect during the sale process, you can position yourself for a successful exit. Good luck!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/beyond-the-dream-the-realities-of-writing-and-self-publishing-a-book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/e7cfc1cb-699e-425c-b0f4-78483453af71/Hour+Glass.webp</image:loc>
      <image:title>Blog - Beyond the Dream: The Realities of Writing and Self-Publishing a Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/0146352b-bb4a-47ac-9600-7c9000f9a2b8/Profit+First+Book.png</image:loc>
      <image:title>Blog - Beyond the Dream: The Realities of Writing and Self-Publishing a Book - And let's talk about the results—over 8,000 copies sold in the first year alone, well surpassing my initial goal of 5,000.</image:title>
      <image:caption>This achievement wasn't just a personal milestone; it was a testament to the fact that the book is truly helping practice owners. Otherwise I can’t imagine they would be recommending it to their friends and colleagues. I must admit, I still get a rush from seeing someone I’ve never met or worked with recommend my book online.  Aligning with Business Goals One critical lesson I learned through this process is the importance of aligning book projects with your broader business objectives. Profit First for Therapists wasn't just a book; it was a strategic tool designed to complement my business at GreenOak Accounting. This integration helped maximize the book’s impact far beyond direct sales, contributing to my professional credibility and business growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/59d4b13f-3307-4085-b7b9-2df7d62e5389/Author+at+computer.webp</image:loc>
      <image:title>Blog - Beyond the Dream: The Realities of Writing and Self-Publishing a Book - It's Never Over Until It's Over</image:title>
      <image:caption>Selling a practice is a complex process with many potential pitfalls along the way. Even after you find a buyer and agree on terms, various factors can still derail the deal. It's essential to remain vigilant and prepared until the sale is finalized. If you're considering exiting your practice, take our quiz to evaluate if your practice is ready to sell: Is Your Practice Ready to Sell?. GreenOak Accounting offers comprehensive exit planning services to help you navigate this journey with confidence. Learn more about our services here: Exit Planning Services. By understanding the value of your practice and knowing what to expect during the sale process, you can position yourself for a successful exit. Good luck!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/tackling-a-financial-emergency-in-your-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1780064860437-0L66Y6K5AFC0X1MU8QHK/Empty+Wallet.jpeg</image:loc>
      <image:title>Blog - Tackling a Financial Emergency in Your Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/financial-professionals-what-you-need-to-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/reasonablecompensation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/74fdb737-ee0c-4948-b447-c4057de2bef3/Hot+Fudge+Sundae.webp</image:loc>
      <image:title>Blog - What is “Reasonable” Reasonable Compensation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/1099s-in-90-seconds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/cd553674-2ab8-4d44-bbee-513d152d9227/Tax+Timeline.webp</image:loc>
      <image:title>Blog - 1099s in 90 seconds! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/so-it-s-year-end-already</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/beaf1398-46ee-4d20-aa3e-d48b1caf6186/Checklist.webp</image:loc>
      <image:title>Blog - So It’s Year End Already??! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.greenoakaccounting.com/post/compensation-and-hiring-decisions-what-you-need-to-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6970fb9b116e6d74bef02860/1780066447069-LYSEL93OA32YD7VAEB6Z/We%27re+Hiring.jpeg</image:loc>
      <image:title>Blog - Compensation and Hiring Decisions - What You Need to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.greenoakaccounting.com/post/understanding-advanced-kpis</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-06-02</lastmod>
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    <lastmod>2026-06-02</lastmod>
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      <image:caption>One of the biggest mistakes we see in group practices is paying the first few clinicians way too much. Here’s how it usually plays out: You hire your first clinician. You’re still doing all the intake calls, billing, marketing, and admin work yourself, so your costs feel low. You want to be generous, so you offer them a really high percentage. It works great—for a while. But then your team grows. Suddenly, you’ve got five, six, or even ten clinicians. Now, you can’t handle all the intake calls or admin work yourself. You need help—maybe a biller, admin, or intake coordinator—but you can’t afford it because you’ve left no margin in your budget. What started as kindness turns into a scalability problem. If your pay structure isn’t sustainable for 10 clinicians, it’s not sustainable at all.</image:caption>
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    <lastmod>2026-07-13</lastmod>
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      <image:title>Audit MFT TC 24h</image:title>
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